Premier Inn's Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Premier Inn's Marketing Strategy - Case Study Example It aims to provide best service to their precious clients with economical packages. The properties of the brand are that it specializes in personal service with high quality of food and excellent room service. However the biggest drawback of the Premier Inn is its lack of service and management focus more on quantity rather in quality. The strong point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers. Due to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the company should focus on providing consummate business service to their valuable clients at affordable rates in order to appeal more and more customers. Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Further more due to recession, the economic activity in hotel industry sharply slow down. People are not willing to spend on vacations and travel. And that's the biggest threat to the company. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The class of clients our company has corporate and families. But families on vacations brings larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests need to know that we are here to develop a relationship with them to ensure them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects. However like wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strategy of our company should be to retain the loyal customers and focus on more on serving them at our best. Marketing Strategy: Every business as certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increasing the sales by giving different services packages

Midterm Essay Example | Topics and Well Written Essays - 1000 words - 6

Midterm - Essay Example Although the registered voters are not allowed to directly vote for the President, they have the opportunity to elect their political party delegate to the Electoral College who will act on their behalf in finally electing the US President. The general election is held at predetermined term intervals and citizens have the opportunity to replace their government policies. The citizens thus determine the electoral vote of their state and thus influence the outcome of the final presidential elections and subsequent government policies and programs (Watts 16). The US citizens vote in the primary elections that aim at nominating the candidates that will run in the general elections. The registered voters or registered members of a political party are allowed to evaluate the different policies proposed by various candidates and vote for their preferred candidate who will run on the general election depending on their preferred polices (v 17). The US citizens can shape their public policies and agenda through displaying their attitudes towards certain controversial issues The US Congress representatives usually hold several meetings with the electorate in order to gauge the public attitudes towards certain policies and issue recommendations for implementation of a policy or abolishment of the government policy. In this case, expression of public opinions through polls and other methods of understanding the public sentiment ensure citizens participate in public policy formulation and implementation (Jillson 89). Another method that US citizens can use in shaping national government policies is joining an interest group that advocates for a certain public interest issue. The structure and informal traditions of American politics provide for growth of interest groups that pressure the legislators to enact laws and policies that favor the causes of such groups. The separation of the executive from