Macbeth vs Scotland, PA Essay - 1114 Words

Macbeth: The thin line between tragedy and dark humor. William Shakespeare’s Macbeth has always been considered one of the literary worlds most celebrated tragedies. It is arguably the darkest and most gruesome of his plays. The protagonist, Macbeth, is the poster child for tragic hero, â€Å"a literary character who makes an error of judgment or has a fatal flaw that, combined with fate and external forces, brings on a tragedy† (www.dictionary.com). And until recently we were satisfied with that†¦ At the Cannes Film Festival in 2001, a low budget comedy was unveiled. It was called Scotland, PA. This film was written by a first-time director, Billy Morrissette, and depicts the familiar story in a surprisingly different form. The premise of†¦show more content†¦This element is key in developing the audience’s view of Macbeth and his reprehensible crimes. This scenes absence teamed with the accidental manner in which Mac commits the plotted murder of Duncan aid in securing a less contemptible opinion of Mac. Another reason we find Mac and Pat to be less evil is because of their real-world disposition that most college kids can relate to – they are â€Å"†¦not bad people – we’re just underachievers that have to make up for lost time.† This puts a comedic spin on their situation and consequently, the crimes they commit. Not to mention they are struggling for the seat of power over (DUN DUN DUN..) a local fast food restaurant that, for the most part, they deserve. Their manager is incompetent and incapable of accepting responsibility. This is illustrated immediately during the first scene in the restaurant where he is instructing Pat on how to make an ice cream cone. Kids in the store engage in a food fight and he sneaks into the bathroom to avoid the situation. Macbeth, who practically runs the store anyway, quickly throws the kids out to the applaud of the rest of the patrons. The slow motion dramatics in this scene made it hilarious and should be noted. As mentioned earlier, the manor in which Duncan’s murder is carried out helps us to form a more sympathetic view of Mac. Mac and Pat have Duncan bound and gagged in the kitchen. Mac and Pat are thenShow MoreRelatedMacbeth vs Scotland, PA Essay example2332 Words   |  10 Pagesfifteenth century, for his plays inspire many contemporary artists to present new scopes reflecting their societies. Considered as one of Shakespeare’s greatest tragedies, Macbeth has a completely disparate interpretation in the movie Scotland, PA, which translates the original play into a black comedy. A Scottish royal and general, Macbeth the protagonist undergoes a demonic transformation in personality, in which he unethically takes the crown by murdering numerous characters. The director of the movie

Recruitment Of Well Qualified, Goal Driven And...

The recruitment of well-qualified, goal-driven and professional employees is essential when staffing any company. Throughout the hiring process, the human resource manager may encounter a few obstacles when attempting to efficiently fill positions. Each position in a company is crucial to the company’s success and filling them should be taken very seriously. Some positions such as customer service representative can become difficult to fill especially when happy customers are the key to success. When the recruitment process becomes difficult, a job analysis can get to the root of the problem. A job analysis is a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. There are different approaches that may be taken when completing a job analysis, it is up to the human resource manager to determine which approaches are the most effective. For example, job analysis may be completed by interviewing job holders and supervisors, using questionnaires, and also using observation to gather background information. When using the interviewing process to complete a job analysis the main goal is to collect information from current position holders, by asking them to describe the many tasks and duties that are performed. These interviews may be either structured or unstructured. Throughout the unstructured interview there is no set of prepared questions, however the goal should be to explain theShow MoreRelatedHuman Resources Management : Hrm1623 Words   |  7 PagesWhat is human resources management? HRM is defined by Susan M. Heathfield as the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers. HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administrationRead MoreA Strategic Human Resou rce Management Perspective1499 Words   |  6 Pagesgroups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends on†. Stakeholders are all individuals who want to be considered in attaining project goals and whose contribution and provision are vital to its accomplishment. Stakeholder analysis recognises all primary and secondary stakeholders who have a conferred awareness in the issues with which the scheme or strategy is concerned. The goal of stakeholder analysis is to grow a strategic view of theRead MoreHome Depot- They Can Build It, and You Can Help1667 Words   |  7 PagesThese first two legs are substantial components of their competitive strategy and have helped them edge out most of the competition. From the start, however, the organization’s founders knew that that having quality, knowledgeable employees interfacing with their customers was one of the most crucial investments in which they should invest. The third leg, therefore, is to provide the best service in the industry (Darrow, 1994, para. 12). All of the legs of Home Depot’s strategicRead MoreCase Study : Google s Hr Strategies1836 Words   |  8 PagesPeople who want to work for less money but don’t want to deals with stress related work or much pressure given at workplace. Google is planning to double its workforce. Google hire its employees in various ways. Employees working at google refer some good and intellectual people. Google hire large number of employees from college campuses that’s why google has developed direct relations with professors at major universities. Those professors refer their brilliant PHD students. Google organise aRead MoreProject on Recruitm ent Process at Consultancy Firm6298 Words   |  26 PagesA Project On â€Å"Study on Recruitment Process† Human Resource Management Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers. HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employeeRead MoreHuman Resources Management Proposal1437 Words   |  6 Pagesaddressed * Organizational chart and succession planning haven’t been considered * Shortage of employees trained in the administrative and price estimation software * Future technical skills, analytical skills, computer training and additional staff are needed with implementation of â€Å"direct-to-film†, â€Å"job-tracking† and mailing services systems. OUR QUALIFICATIONS Our professionals are exceptionally equipped with Bachelor Degrees in Human Resource Management, CHRP designation and aRead MoreInternal Environment1051 Words   |  5 Pagesfunctions developing service manuals, product testing, enhance the safety of products, conduct trend analysis on parts replaced under warranty. The next one is the Human Resources, it’s primary aim to find, recruit and retain diverse and highly qualified workforce. IT department organizes and maintains the internal network infrastructure to support the collaborative processes, which are quick, efficient, and secure in the Mercedes-Benz. The legal one department is the General Counsel, which dealsRead MoreHuman Resource Management Project3711 Words   |  15 Pages14 About Cultural differences and Implications to Professional Practice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Other relevant important issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 Conclusion Introduction Human Resource Management is defined as the policies, practices and systems that influence an employee’s behaviour, attitude, and performance in the attainment of organizational goals, and it is also a way of management that links people-relatedRead MoreEssay on Recruitment and Selection Strategy4954 Words   |  20 PagesRecruitment and Selection Strategy â€Å"Harrison Corporation, a U.S.-based corporation with business units in Europe and South America, has recently decided to create a business unit focusing on expansion into Central America. As a low-cost producer of discount office supply products, the company will continue producing products at the existing facilities, or purchased from existing suppliers. This unit primarily focuses on marketing and delivery of products to two groups of customers: corporate customersRead MoreAnalysis Of Existing Sherwin-Williams Performance Program.1624 Words   |  7 Pagesperformance management process, it forces deeper analysis of the process, as well as its intended and unintended influences towards employees and the organization. Program Advantages This process is designed with the intent to identify, encourage, measure, evaluate, improve, and reward employee performance. Improved Performance. By having an identified process in place, the organization is attempting to create alignment of individual goals with that of the department and ultimately, improve the company. Better

Law OF Diminishing Returns Essay Example For Students

Law OF Diminishing Returns Essay The Law of diminishing returns is a key one in economics. It is used to explain many of the ways the economy works and changes. It is a relatively simple idea; spending and investing more and more in a product where one of the factors of production remains the same means the enterprise will eventually run out of steam. The returns will begin to diminish in the long run. If more fertilizer and better machinery are used on an acre of farmland, the yield will increase for a while but then begin to slow and become flat. A farmer can only get so much out of the land, and the more the farmer works, the harder it gets. The economic reason for diminishing returns of capital is as follows: When the capital stock is low, there are many workers for each machine, and the benefits of increasing capital further are great; but when the capital stock is high, workers already have plenty of capital to work with, and little benefit is to be gained from expanding capital further. For example, in a secr etarial pool in which there are many more secretaries than computer terminals, each terminal is constantly being utilized and secretaries must waste time waiting for a free terminal. In this situation, the benefit in terms of increased output of adding extra terminals is high. However, if there are already as many terminals as secretaries, so that terminals are often idle and there is no waiting for a terminal to become available, little additional output can be obtained by adding yet another terminal. Another application for this law is in Athletics, for runners, their investment is the time and energy put into training and the yield is hopefully improved fitness. Early in their running careers or early in the training program a couple of weeks of regular training would be rewarded with a considerable increase in fitness. Having achieved a very fit state though, two weeks of regular training will achieve a barely perceptible increase in fitness. But in todays world, this famous law seems to have been turned on its head. In Japan, for example, huge amounts of investment have resulted in large increases in the economy and large increases in capital goods per worker. But the rate of productivity growth did not decline the way one would have expected on the basis of diminishing returns. Japan got ahead and stayed ahead.

Relative Surplus Value and Absolute Surplus Value

The distinction made by Harvey Harvey explains what the collective worker and the individual worker entail in terms of unproductive and productive labor. In fact, the process of labor that by extension is considered purely individual incorporates both the physical and rational attributes of labor force unison in a person.Advertising We will write a custom essay sample on Relative Surplus Value and Absolute Surplus Value specifically for you for only $16.05 $11/page Learn More This product from an individual laborer is later changed into the collective product of the joint laborers. The product directly created by individual employees who are united result from combining the workforce. Each of these employees stands separately when the actual labor object is being manipulated. Thus, there are occasions when the process of labor tends to become more and more social. During this time, an individual producer appears less accountable for the direct creation o f personal living given that the production functions are distinct. This is what constitute class phenomenon. The relative surplus value is increased by augmenting labor productivity. This in turn, valorizes self-capital dubbed as the individual sort. The commodity value is usually predetermined based on the time needed to generate the user values. From this statement, the surplus value accruing from extending the time worked by each employee in the production process amounts to relative surplus value. Conversely, surplus value ensuing from extending the time that groups work amounts to the class relative surplus value. Ways to increase the relative values from the individual sort Capitalist may increase the quantity of relative surplus value of an individual sort in various ways. However, since the relative surplus value accrues from altering the lengths of any two working components of the day and curtailing the essential labor time, the value of relative surplus can be enhanced t hrough urging the workforce to toil an extra mile. That is, making the employees increase the number of weeks they work annually or quantity of hours worked in a day. To realize this, capitalists must ensure that the number of working days remain unchanged while the variable capital depicted in the labor value is reduced. The reductions might be realized through implementing the following measures. Capitalists should utilize machines that already exist and adopt machines that are more productive when generating surplus values. Reducing the inputs of materials utilized to produce a given output per unit. This implies that, capitalists can augment the individual relative surplus value by reducing the quantity of inputs that go to waste. Any output that is hardly traded due to its inadequate quality also known as the wasted output should be reduced. The intensity at which employees work or execute their duties to generate relative surplus value ought to be increased. The capitalists m ust also decrease the amount of wages or wage rates paid to the laborers. To acquire relative surplus value, the capitalists must shorten the amount of time required to create value that is expended in the labor-power remuneration. Unlike in the acquisition of absolute surplus value that relies on increasing the amount of time worked, capitalists can acquire the value of relative surplus by transforming the technological labor processes. In fact, it is essential that capitalists must revolutionize the groups upon which the societies or the communities are separated.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The acquisition of relative surplus value requires that capitalists should shorten the time consumed by labour in the production processes and prolong the labor surplus. This will ensure that time consumed by workforce for their personal benefits will finally be transformed into w orkforce time. This will be for the advantage of capitalists. Besides, it is essential that capitalists should lower the wage rates for each workforce below the employee-power values. The capitalists need to warrant that each commodity produced by a laborer including the power of labor is purchased and traded at its full value. If this is approved, the time taken to produce labor power or to reproduce value should not be reduced by limiting the wage rates beneath the employees’ power value. In case capitalists want to reduce the labor time required in the production process, it should just be reduced by the accruing relative surplus value itself. Surplus labor can be prolonged when the time span for each working day is given, but the extension must begin by curtailing the essential labor time. Capitalists should ensure that the latter action causes the earlier event. Labor productivity can be increased to generate surplus value. This can be achieved by decreasing the amount o f time each employee works each day. In doing this, the capitalists must put measures that will ensure that the amount of wages paid to the workforce is reduced. In case the wage rates are high, then the relative surplus value ensuing from the production process managed by an individual worker will only cover the costs incurred to produce the commodities. Most capitalists fail to increase the relative surplus values that accrue from the individual employees because machines that already exist are not used resourcefully. Given that it is difficult to generate relative surplus values using employee power alone, capitalists need to make proper use of machines that are available to increase the individual labor’s productivity. Adopting machines will ensure that an individual becomes productive and generates additional relative surplus value. Finally, capitalists are supposed to increase the rate at which workforce executes their production duties. Machines can play decisive roles in realizing this, and wastes from products generated by individual employees will be minimized. This essay on Relative Surplus Value and Absolute Surplus Value was written and submitted by user Dirty Badger to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Computer Ate My Blog… and Other Excuses That Don’t Work

The Computer Ate My Blog†¦ and Other Excuses That Don’t Work Last week, I wrote a draft of a blog and saved it to my â€Å"My Blog† folder, planning to return to the piece to edit it before my Monday publishing time. Due to my speaking and traveling schedule, I knew I would not have any wiggle room on this one. When I went to pull up the blog on Monday, however, it was not in the folder where I saved it. The document path showed up in my â€Å"Open Recent† list but alas, it would not open. I missed a publication date for the first time in years. And you probably don’t care why, do you? â€Å"Excuses, excuses. Blah blah blah†¦Ã¢â‚¬  Really, all you care about is that you’re reading this blog, now. Imperfection My blog is not the only thing I dropped in the past week. Over the weekend, for instance, I was in charge of many aspects of the Foundations Weekend Training with the Wright Foundation in Chicago. One of my roles was making sure the sales table was staffed. I knew there were some gaps in the schedule, and I never addressed them fully prior to the training, figuring we’d work something out over the weekend itself. Sunday rolled around and there was no more time to spare. All of a sudden we had an urgent situation on our hands. People were starting to come to the table to sign up for programs, and we did not have people there to help them. Oops. I was in a bit of trouble from the people supervising me. Finding Solutions Together Thankfully, there were other people in the room who could help. We put our heads together, trained people on what they needed to be trained on, and covered the gap in staffing. I learned a lot over the weekend about how to handle mistakes. People do not like to hear excuses and explanations of why you made the mistake. They want you to acknowledge the drop and figure out a solution. And they want to stay in relationship with you as you fix the mistake. In the past, when I have made mistakes, I have often defaulted to ineffective excuses and defenses, not wanting to be seen as unreliable. I have believed that if a mistake is my fault, I will be fired or abandoned. If I could put responsibility on someone else, then, in my world of mistaken beliefs, I would not have to â€Å"take the blame.† As you’ve probably gathered, I have spent plenty of time and energy beating myself up, which means I have not been paying attention to the people around me who could help think through options  and even be part of the solution. Celebrating Mistakes I’ve been told for a long time to â€Å"celebrate mistakes†Ã‚  (I even wrote a blog about it), and I have not been doing a great job of it. But this past weekend, I got an inkling of how to do that. At this Foundations Weekend, I figured out more than how to staff the sales table. I learned that I am unlikely to be fired for making mistakes if I take responsibility for quickly finding a solution. I tapped into the joy of teamwork when something needs fixing. And I discovered that I can manage to remain pleasant and delightful to be around even when I’ve done something wrong! So yeah, I lost my blog. But I’m not complaining. I wrote what I hope is a better one, and now the other topic seems like yesterday’s news. I am looking forward, with no excuses.

The Best Content Marketing Checklist To Make You More Successful

The Best Content Marketing Checklist To Make You More Successful We’re firm believers in the power of checklists. They’re essential for ensuring your work is efficient and effective. Nearly any task can be broken down into a logical list of steps. Following those steps makes sure projects are done right the first time, every time. That’s why we’ve created this extensive  content marketing checklist. Its made up of several smaller lists of basic steps for a variety of content marketing areas. Whether you’re a writer, designer, or project manager, there’s something useful for you here. You can download these  checklists in one editable Word doc within this post. Weve also included a template to create your own project checklist (plus five bonus checklists). The Best #ContentMarketing Checklist To Make You More Successful Table of Contents Content Marketing Project Management Checklist Keyword Research Checklist Blog Post Writing Checklist Proofreading And Copyediting Checklist Social Media Campaign Planning Checklist Email Marketing Checklist SEO Checklist Image Design Checklist Landing Page Checklist Video Marketing Checklist Podcasting Checklist Why Should You  Use Checklists For Content Marketing? There are three key benefits for following this checklist: Organize your workflow.  It’s easy to waste time wondering where to start projects. It’s even easier to succeed when you know exactly what to do. Ensure projects are thoroughly completed.  How many times have you kicked yourself because you missed a minor detail on a piece of content? Checklists help prevent common maladies like typos, missing details, factual inaccuracies, and more. Be more efficient and effective.  You’re busy. That means you need to make the most of your limited time. Checklists help you get more done faster by making it clear what needs to be done. Don’t simply take our word for it, though. Atul Gawande, author of The Checklist Manifesto, says: Good checklists †¦ are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everythinga checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important stepsthe ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical. We couldn’t put it better ourselves (obviously, which is why we borrowed this quote). This video explains this point in much more detail: Back To Table Of Contents Content Marketing Project Management Checklist [   ] Define your objective. You need to set a goal before starting any project. It should also be clear which greater business objectives your content marketing project is working toward. [   ] Select channels, tactics, and strategies.  Nail these down before you start. [   ] Have deadlines been set? Deadlines are key for ensuring projects get shipped. They’re also useful for limiting scope creep. Determine how long each step in your project should reasonably take to complete. [   ] Are budgets set?  It’s important to know how much money you can spend on your project. This is true whether you’re working at an agency or in-house. If you need more cash, negotiate what you can get with whomever holds the purse strings in your organization. [   ] Delegate tasks to appropriate team members. Make sure you have the right team members ready to work on your project. Eliminate excess roles so those team members can be more effective elsewhere. [   ] Outline project completion steps.  Document each step required to complete your project. This essentially entails creating a unique, project-specific checklist of your own. [   ] Establish success metrics.  Planning is meaningless without successful execution. What will it take to consider your project successful? Determine what you’ll measure to gauge performance. [   ] Set dates for check-in meetings. It’s important to schedule times to discuss project progress. These meetings don’t need to be long. You simply need to maintain open communication to ensure you will reach your deadline. Check out this content marketing project management checklist!Back To Table Of Contents Keyword Research Checklist [   ] Create a keyword spreadsheet.  Spreadsheets are immensely helpful for keeping keyword data organized. [   ] Gather keyword search volumes.  There are a number of keyword research tools available to complete this step. The Google Keyword Planner is a free, must-use option. Here are some others to explore: SERPs Keyword Research Database (free) Keyword.io (free) Ubersuggest (free) Moz Keyword Explorer (limited free version / paid) Keyword Studio (paid) [   ] Analyze keyword difficulty.  It’s important to choose keywords you can reasonably expect to rank on. Here are three tools to consider using for this process: SEMRush  (limited free version / paid) Moz  (limited free version / paid) CanIRank  (free / paid) [   ] Understand keyword search intent.  Know what the intention is behind your keyword. Are they looking to make a purchase, doing research, or looking for information? [   ] Identify LSI keywords and long-tail keyword variations. [   ] Verify your keyword is relevant to your audience. High search engine rankings are meaningless if you’re publishing the wrong content. Make sure your chosen keyword fits within your niche and is relevant to your readers. [   ] Cross-reference keyword data with multiple tools. It’s always a good idea to use multiple tools for keyword research. This allows you to gather data from more than one source, providing a broader picture around your chosen keyword set. [   ] Make sure you’re not already targeting your selected keyword. It’s possible you may already rank for your chosen keyword without knowing it. This is where using an SEO platform like Moz, Raven Tools, or a dedicated rank tracking tool can be useful. [   ] Complete competitive research. Ask these questions: Are your competitors ranking on this keyword? Are there closely related keywords they’re targeting instead? Are there keywords you  can rank on that your  competition is neglecting? Check out this keyword research checklist!Back To Table Of Contents Blog Post Writing Checklist [   ] Select your topic.  Depending on your ideation process, this step may come before or after doing keyword research. [   ] Define your angle.  What unique perspective can you bring to your topic? [   ] Complete keyword research.  Keyword research is not dead. It’s an important step for ensuring readers can find your blog post. That’s why it bears repeating here. [   ] Complete competitive analysis.  Read other blog posts on your topic. Make note of what information they include. Determine how your post can add more value. This may mean incorporating new information or content types (video, infographics, etc.) missing from existing posts. [   ] Research your topic.  If you know your topic well, it’s important to do proper research. This helps prevent missing details and committing factual errors. It will also help establish you as an authority on your topic. [   ] Write your outline.  This is an important step for organizing your thoughts. Highlight the main points your post will cover. Then, determine your subheadings and sub-points. It’s much easier to finish a blog post when you know exactly what you’ll write first. This will save you time in the long run and make sure you hit your deadline. [   ] Write a strong headline.  Write 20 to 25 different options. Use our Headline Analyzer to choose the best one. [   ] Include a hook in your intro.  If your introduction isn’t immediately compelling, rewrite it. [   ] Write blog post body content. [   ] Include image direction and copy notes.  Determine where your graphics will be placed. Then, include brief summaries for each image that your designer can follow. These should include a headline, all copy, and a general idea of what it should look like. This makes life easier for your designer by removing guesswork. [   ] Place images and videos.  Make sure all images and videos are properly placed. This means ensuring they’re located in the right places and with the correct dimensions. If any are missing, add them in. [   ] Write corresponding social messages.  You’ll need social media content to promote your blog post, right? It’s often easiest to write these messages while the information is fresh in your mind. [   ] Proofread.  Catch your own errors before readers do. Look through everything yourself. Then, have another team member review your writing. Check out this blog post writing checklist!Back To Table Of Contents Proofreading And Copyediting Checklist [   ] Eliminate spelling and grammatical errors.  Your copy needs to be air-tight. Use an app like Grammarly or Hemingway to help with this process. [   ] Is this post better than any other on this topic?  This is somewhat subjective, sure. However, check to ensure your content is more comprehensive (or at least differentiated) from existing content from your competitors. [   ] Does this post introduce new information about your topic? Unique content is important both for providing actual value to readers. It’s also important for SEO. [   ] Are all sentences clear and easily readable? Writing can be grammatically correct without being easy to read. [   ] Is any key information missing?  Make sure no information needed to understand your topic is missing. Check to confirm all key details that need be mentioned. Cross-reference your post with others on the web to find potential gaps in your content. [   ] Implement correct formatting. Determine whether all formatting is consistent with your company or blog’s style standards. Also, check for the following: Do all bulleted and numbered lists appear correctly? Are images the correct size? Are paragraphs evenly spaced? [   ] Check graphics for spelling errors.  Image copy errors are easy to miss. Unfortunately, they’re also more difficult to fix than simply editing text in your blog CMS. It’s better to get this right before your posts publish. [   ] Does your post â€Å"show† and not just â€Å"tell†? Rather than simply telling your reader what your topic is about, show them. If your post doesn’t do this, it may not be as compelling as it could be. [   ] Is the copy consistent with your style standards? Whether you use AP style or your own style guide, it’s important that all text be consistent. This helps convey a clean and professional appearance. [   ] Are all your claims factually accurate?  Verify any information you’re unsure about. Publishing incorrect information can hurt your reputation. Worse, it could even get you in legal trouble. Check out this proofreading and copyediting checklist!Back To Table Of Contents Social Media Campaign Planning Checklist [   ] Does your campaign have a clear purpose?  Your campaign should have a clear aim in mind. Establish an objective (increasing followers, driving leads, raising brand awareness, etc.). [   ] Do you have social content prepared for (at least) the next two weeks?  Not all social media content should be pre-planned. However, it makes life much easier to have your core messaging scheduled in advance. This is especially true when managing multiple networks. Two weeks is generally a good amount of time to keep your calendar full. [   ] Have metrics and goals been determined?  If you’re planning a campaign, it’s important to determine which metrics you’ll use to gauge your success. [   ] Are all messages appropriate?  Brands get themselves in trouble due to offensive or inappropriate content far too often. Don’t be one of them. Before scheduling a campaign, review all messages to confirm there’s nothing offensive or culturally insensitive included. [   ] Does your campaign include content across all appropriate social networks that you’re on? [   ] Does your campaign incorporate strong images?  According to Hubspot, â€Å"colored visuals increase people's willingness to read a piece of content by 80%.† Keep this in mind when creating your social campaign content. Not every post may need images. However, it’s important to include a mix of images where possible and appropriate. [   ] Are hashtags present where necessary?  If you’re working on a campaign, consider creating a custom hashtag to tie all your posts together. If you’re tweeting about something timely or topical, do some hashtag research to see if there are any you can leverage for more exposure. [   ] Have you responded to all incoming social messages?  Make this part of your daily routine. If you’re tasked with managing social media full-time, consider upping that to an hourly check. Check out this social media campaign planning checklist!Back To Table Of Contents Email Marketing Checklist [   ] Have you written a strong subject line?  Follow our tips to write a compelling subject line that will get your recipients to click. [   ] Write copy and include all images. [   ] Do all links work in your email content?  Click each one prior to delivering your email. [   ] Has your email copy been proofread?  You can’t take back an email once it has been sent. Catch typos before you hit send. [   ] Is the value of your email clear to the reader? The recipients of your email want to know what’s in it for them. Ensure your subject line and body content convey a clear benefit to your audience. [   ] Is there a clear call to action?  If your email is intended to drive a desired action (reading an article, clicking a link, etc.), double-check that you have a strong call to action. [   ] Have you removed all default template content?  Many major email marketing platforms feature templates that include placeholder content. Nothing looks more unprofessional than seeing this unedited template text in an actual email. Make sure it’s gone. [   ] Are analytics set up correctly?  Most email platforms handle analytics well with minimal work required on your end. However, you may also want to ensure Google Analytics is properly configured to measure inbound traffic from your email newsletter. [   ] Is your list properly segmented?  If your list is segmented based on interests, demographics, or specified user requests, make sure you’re only sending emails to the right audience. [   ] Are you in compliance with CASL?  Canada’s Anti-Spam Law (CASL)  makes it illegal in that country to automatically check opt-in boxes to receive marketing emails. Avoid legal troubles by making sure your opt-in boxes default to being unchecked. [   ] Does your email direct to a quality landing or destination page?  Referring email recipients to an irrelevant or poor quality page can kill conversion rates from email marketing. Double-check that all links not only work, but send visitors to attractive-looking pages that are directly related to the content in your email. [   ] Is your email mobile-optimized?  Most major email platforms allow you to create mobile-friendly email newsletters. However, it’s a good idea to confirm that your emails look as good on phones and tablets as they do on desktop computers. [   ] Is your email scheduled for delivery at an optimal time? Check out this email marketing checklist!Back To Table Of Contents SEO Checklist [   ] Is your primary keyword in your URL, headline, H1 tag, title tag, meta description, and body content?  Don’t go overboard with keyword optimization. Simply include it within each of these areas. [   ] Are internal links to other posts and pages on your site included?  These help readers find more valuable information, in addition to helping search engines understand the relationships between your site or blog’s posts and pages. [   ] Have you written a strong title tag? A quality title tag: Is 70 characters or less. Is well-written and compelling to readers. Includes your primary keyword to let search engines know what your content is about. [   ] Have you specified a strong meta description?  If you don’t specify a meta description, search engines will generate a snippet of text pulled from your on-page content. However, writing your own gives you more control over how your pages appear in search results. Take the time to write one that summarizes your content and gives readers a compelling reason to click. [   ] Are there any broken links in your content?  Broken links create a poor user experience. They’re not great for SEO, either. Double-check your links before publishing your content. [   ] Is your content high quality?  Again, quality is subjective. There are some objective factors to consider though. These include: Is your text long enough? 300 words is considered the minimum for blog posts (although there are certainly exceptions). Aim to include as much content as is necessary to provide users with all the information they need on your topic. Does it include quality graphics, videos, and other visual elements? Does it explain its points as well, or better than, all other content  on this topic? [   ] Does your page load quickly?  Use Google’s PageSpeed Insights tool to confirm. [   ] Do all images include optimized alt-tags and file names?  If your image file names look something like 887ad0u9.jpg, take the time to rename them. Use descriptive keywords for file names, and up to 15 words worth of differentiated descriptive text for your alt-tags. Check out this search engine optimization checklist!Back To Table Of Contents Image Design Checklist [   ] Has all copy for your image been written?  If an image will include text, it’s best to have that copy written before beginning design. [   ] Proofread image copy. Never let an image get published with a typo. Review your image copy first. [   ] Has image direction been outlined?  If you’re creating a blog post or social media campaign, specify the direction for each graphic prior to beginning design. This helps keep the writer and the designer both on the same page. [   ] Design graphics. [   ] Have all brand  standards been met? Check that your image meets all visual branding guidelines for your brand or company. [   ] If creating multiple images for a campaign or blog post, do they all align visually?  Unless you have an intentional reason not to, keep your visual style consistent. [   ] Check image file size. If file sizes are too large, they may cause your web pages to load slowly. [   ] Is all text clearly readable?  Designs should avoid obscuring the ability to read on-image text. [   ] Is your resolution correct?  Here are some basic guidelines to abide by: 72 dpi for the web. 300 dpi for print. [   ] Are your dimensions correct?  All images should be the correct size for where they will be placed. For web images, never use your CMS to resize images- simply upload them at the correct size. Check out this content marketing image design checklist!Back To Table Of Contents Landing Page Checklist [   ] Write a clear outline. Do this before writing any actual landing page copy. This will help ensure your copy follows a logical sense of flow from start to finish. [   ] Write a strong headline.  Write 20 to 25 options and pick the best one (the same as you would with a blog post). [   ] Write landing page copy. [   ] Include a strong call-to-action. [   ] Create graphics. [   ] Design landing page. Tools like Unbounce and LeadPages make this easy. [   ] Check that branding and style align with your style standards.  This includes checking that color, font, and word choices are consistent with your brand’s style guides. [   ] Proofread. We can’t hammer this point home hard enough. [   ] Is your key selling point clear?  Your headline and/or above-the-fold design elements should clearly convey the purpose of your landing page. If another person can’t determine the point of your landing page quickly, consider making adjustments accordingly. [   ] Focus on benefits (not features). People don’t buy features. They buy the idea that a product or service can fix a problem or fill a need. Review your copy to confirm it conveys benefits more than it describes features. [   ] Do you have a promotion plan in place (PPC, social media posts, email, etc.)? If you’re building a landing page, you probably have a plan to promote it. It’s good to cross your Ts and dot your Is all the same. Double-check that you aren’t missing any opportunities or promotional channels. [   ] Align promotional messaging with your landing page copy.  Review all content promoting your landing page to ensure all messaging is consistent. [   ] Check that forms are easy to complete. If your landing page includes a lead generation form, test to ensure it’s easy to fill out. Difficult or confusing forms can cause conversion rates to plummet. [   ] Establish success metrics. Here are a few to consider: Conversion rate. Number of conversions. Page visits. [   ] Set up an A/B test.  If you’re using a service like LeadPages or Unbounce, setting up an A/B test for your landing pages is easy. Consider testing: Headlines Page layouts Landing page copy Check out this landing page building checklist!Back To Table Of Contents Video Marketing Checklist [   ] Gather equipment.  Make sure you have everything you need before shooting. This includes cameras, mics, props, and anything else you may need. [   ] Define the purpose of your video.  Companies often shoot off-the-cuff videos hoping they’ll â€Å"go viral.† Do better and clearly define your video’s purpose. It could: Demonstrate how to complete a task. Promote a new product. Be entertaining. Whatever you do, be intentional about it. [   ]   Write your script. Then, read it out loud to confirm it sounds clear and will fit within any length requirements. [   ] Identify on-screen personalities.  Line up actors and speakers before shooting. These can be co-workers, guests, or professional actors. [   ] Choose a filming location.  Know where you’ll shoot your video. Confirm you have access to your location. [   ] Check your lighting before shooting. [   ] Shoot video. [   ] Write a strong video title. It should be descriptive, and ideally, include any keywords you may want to rank for on YouTube and in search engines. [   ] Write a strong video description.  You’ll use this on YouTube (or anywhere else you upload your video). [   ] Upload video.  Some options include: YouTube Wistia Facebook Vimeo [   ] Add YouTube annotation links.  These are invaluable for turning YouTube into a traffic driver for your site or blog. [   ] If posting on YouTube, consider adding your video to a relevant playlist. This can help your video get found by users looking for similar content. Check out this video marketing checklist!Back To Table Of Contents Podcasting Checklist [   ] Make sure your mics work. This may seem obvious. However, it’s better to be sure they work before you start recording (especially if you have a guest). [   ] Line up guests and participants. Determine who will be on your podcast (whether that includes yourself, co-workers, or guests). [   ] Establish a topic or theme for your podcast episode.  Keep your podcast from going off-track by defining what it’s about. [   ] Create a loose outline.  You don’t need to script every word. Just create some loose bullet points for what you’ll discuss. If your podcast is in interview format, prepare questions first. [   ] Create intro music.  If you’re not musically inclined, buy stock music. Starting each episode with a familiar tune can help make your podcast more memorable to listeners. [   ] Record! [   ] Edit audio. [   ] Submit your podcast to iTunes and other app stores and directories. This can help listeners more easily find your podcast. [   ] Create a promotion strategy. This simply means creating promotional content to inform your audience about your podcast. It could include: A blog post. Social media posts. A mention in your email newsletter. [   ] Establish a regular posting schedule.  If you’ll be creating a podcast as a series, pick a consistent posting schedule. Using an editorial calendar can help keep you consistent.

Strategic management and some of its tools Essay

Strategic management and some of its tools - Essay Example 26 (a) Introduction 26 You might include 26 Aims of the paper 26 Definition of strategic management 26 Importance of strategic management in health/social care organisation 26 Description of strategic management process 26 Description of strategic management tools used in organisations 26 Brief description of strategic management activities of your organisation 26 Very brief description of the strategic management tools used in your organisation 26 When you are writing the introduction you should select material from a wide range of appropriate sources (e.g. text books, journal papers, your organisational documents) in order to develop a line of argument. 26 (b) Discussion or body of the paper 26 The body of the paper can be thought of as a series of building blocks that escort the reader step by step through your argument. This is the part where you report on your reading, weigh up arguments for and against a proposition, and present the evidence. You need to integrate theory and fa cts from your organisation to develop your argument. Discussion or the body of the paper should have subtitles. You might include: 26 Detailed description of the strategic management tools (e.g. ... 26 Description of strategies formulated after the analysis 26 Discussion on usefulness/limitations of the tool/tools used ( integrate theory and the facts from your organisation to argue your case) 26 Description/evaluation of role of strategic leadership (i.e. leadership role your management play) in both strategy formulation and implementation in your organisation. ( integrate theory and the facts from your organisation to develop your argument). The role of strategic management may include 26 Poster 1 BULLYING IN THE WARD FIRST SECOND THIRD Introduction One of the concerns of the staffs pertains to bullying. This has been raised several times in the weekly meeting. This is a big hindrance in providing high quality care to the patients. Problem Bullying has created negative mark in the interpersonal relationships of the Staff. It has affected the nurse-nurse relationships which is crucial in providing high quality care to patients which is the primary goal of the Hospital. Method U sing SWOT analysis, one of the threats identified is bullying. It is important that this is address as it results into job dissatisfaction among some of the Staff. This information is gained from the weekly meeting being conducted by the Department. Discussion Nurse-nurse relationship is one of the most crucial relationships in ensuring that high quality care s delivered to the patients. If nurse-nurse relationship is hounded by bullying, it causes job dissatisfaction, distrust among co-workers, reduces collaborative effort among the staff, decreases commitment, stress among the staff, and physical illness that can lead from being absent from work (Bigony et al 2009). This situation is critical as bullying in the workplace, in this case, in the ward can result into poor judgment on the part